Strategy signed off.
Tools bought.
Nothing changed?

That gap has a name: the execution gap. And it has a monthly cost. I rebuild the workflow, train your people to own it, and leave you running without me.

Book a 20-minute fit call

$0Krecurring revenue in 18 months

0×adoption growth, zero mandates

−0%churn cut in 3 months

−0%reporting time per manager

<2%defect rate, rescued supply chain

✦ The Execution Gap

Sound familiar?

→

You've invested in AI tools but adoption stalled, and you're not sure if it's the tech or the team.

→

Your team still builds reports manually while your AI licenses collect dust.

→

You've tried "digital transformation" but nothing has actually transformed.

→

Product launches keep slipping because workflows weren't redesigned for the tools you bought.

→

You have the strategy but can't get your people to change how they actually work.

→

Someone keeps a spreadsheet on the side because the official tool doesn't work for them.

The pattern under all of them: the tools were bought, the strategy was signed off, and nobody rebuilt the way work actually happens. That gap has a monthly cost, and you can usually put a dollar figure on it within a week. That's literally what I do first.

✦ How I Work

Diagnose. Build. Train. Embed.

Diagnose

I map where execution breaks down, and where AI can accelerate the fix vs. where it's a people problem first.

Build

AI-integrated workflows, dashboards and systems, built around how your team actually works, not how a vendor says they should.

Train

I build internal champions and AI confidence so your team can adapt as tools, markets and challenges evolve.

Embed

The routines and cadences that make the new way of working stick, long after I'm gone.

Capability, not dependency. If I've done my job, you don't need me after twelve weeks. That's not a sales line. It's the business model.

✦ Case Studies

Receipts, not promises

15×

Industrial group · 3 businesses

Three related businesses on disconnected spreadsheets. Designed the system around how teams actually worked and trained internal champions to own the rollout. From 3 licenses to 45 seats. Organic growth, not mandated compliance.

−75%

National construction products business

Managers burned 4+ hours a month hand-building PowerPoint packs. Mapped the reporting workflow, built live dashboards and an auto-refresh pack. Prep cut to 1 hour; the GM now checks business health daily without chasing anyone.

$500K

Hilti Australia · SaaS launch

Launched an asset-management platform in a market that didn't know it had the problem. Paid ROI diagnostics instead of pitch decks; a 6-month adoption program instead of a handover email. $500K recurring in 18 months, 4% churn vs the category's 10%.

Also: −30% churn in 3 months at an e-bike subscription scale-up · $100K ARR on complex IoT deals · consumer insights across 21 markets for Nokia, Philips, L'Oréal.

✦ Services

Three ways to work with me

They're sequential on purpose. The small thing proves I'm worth the big thing.

Find the gap

Execution Gap Audit

One week. A 90-minute working session with your leads, then I review how work actually flows. You keep the Execution Gap Map, the AI Opportunity Scorecard and a 90-day plan, whatever you decide next. Credits 100% toward a sprint within 30 days.

$2,500 one week

Close it

AI Execution Sprint

Six weeks. One workflow rebuilt, one champion trained, routines that stick. Fixed price, fixed scope. The risk is mine, not yours. One client at a time. Never two.

From $13,500 six weeks · fixed price

Keep it closed

Embed Retainer

The first 90 days decide whether change sticks or slides back. Monthly cadence review, async access to me within 48 hours, quarterly roadmap refresh. Two client slots.

$2,250/month 3-month minimum

Not sure which one? That's what the fit call is for.

Book a 20-minute fit call

✦ About

The hard 70% of transformation isn't technology

Twenty years across product, marketing and operations, from Paris to Sydney.

I've launched SaaS platforms, led IoT go-to-market, rebuilt CRMs, driven adoption across resistant organisations, and used AI as a practical force multiplier before most companies had an AI strategy.

I don't believe in transformation that lives in a slide deck. If it doesn't change how people work on a Monday morning, it hasn't landed. My job is to make it land, then make sure it stays.